“We must always balance simplicity and freedom. If you give the consumers too much freedom, they are overwhelmed by choice and confusion. If you limit their freedom by too much simplicity, they feel constricted.”
我們總是要在簡化與自由之間做出平衡。如果你給消費者太多的自由，他們就會被過多的選擇與困惑給壓垮。如果以過份的簡化來限制他們的自由，他們又會覺得受到拘束。
Steve Jobs, 2007
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